Company Profile

Thoraya Al Awadhi Group of Companies takes pride in its client centered approach to relationships. Our focus is to be a preferred platform for start-ups and new companies in the Region who are looking to establish their presence in the local and regional markets. Our main clientele are women entrepreneurs, and companies whose products are geared towards women.

Our approach does not end only with exhibitions and advisory work, we always go extra mile to achieve our client’s unique needs. We have a very extensive network, and use this along with our years of industry experience to support our clients.

Mission Statement:

  • To support women in achieving their business aspirations.
  • To be the preferred partner base for start-ups and companies wanting to establish their presence in the region.

Our Values:

  • We provide Leadership – The Thoraya Alawadhi Group of Companies is a company with the authority to lead, the creativity to inspire and the will to foster positive and environmental change.
  • We deliver client Satisfaction – We strive to exceed our client’s expectations.
  • We act with Integrity – We are committed to the highest level of integrity in every aspect of business.
  • We take responsibility for Quality – We aim to be the best in quality and everything we do.
  • We value Innovation – We are creative in delivering value to our clients, suppliers and the community. We anticipate change and capitalize on the many opportunities that arise.
  • We value our People – We empower our people to take initiative and be creative fostering an inspired work place.

CEO Profile:

Ms. Thoraya Al Awadhi is a well known business personality in the region, who pioneers entrepreneurship for women and helps international companies set up in the UAE. Her charm, dedication, and vision, which she has committed to helping others, have made her the successful woman she is today. A visionary from humble beginnings, she has overcome many challenges to reach where she is today.

She has a gift with people, and is a humanitarian that has the ability to make people feel that they are part of the mission of making a difference in the world. She encourages people to follow their passions, and never lose sight of their goals, despite hardships along the way – a philosophy which she lives.

An extraordinary woman that other people can look up to and emulate, she is a firm believer in the power of the individual to make a difference.